So much what we do is tied to trade fairs. Meeting new partners, acessing the trends, launching new stuff (more on that later), and most importantly, getting people to taste our natas.
Over the years, we collected presences in many fairs, but this years SIAL was a first for us. And it was worth it. The sheer magnitude of the place, an the importance of the players there are beyond what we have ever encountered.
It was a good thing PortugalFoods grouped portuguese companies together, otherwise Manuel Cabral - Portugal's esteemed Minister of Economy - might have had trouble finding us. He had many kind words about our natas, enjoying them as much as anyone. Which just goes to prove that if there ever was a universal, democratic pleasure, tasting a premium pastry like Nata Pura must be it